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Research papers

You'll have to see this!

In 2002, in collaboration with MarketResponse Netherlands, Ster devised a new method for the measurement of the processing of television ads by audiences.This paper will describe how this method was developed and how it is used for measuring ad...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Bas de Vos, Marije Andela
June 18, 2004
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Citation

de Vos and Andela (2004a, June 18). You'll have to see this! . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/you-ll-have-to-see-this-